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WHAT:
To work in groups, and create an integrated marketing campaign for Revolution Beauty, that will engage with Gen – Z, promoting the new sustainable collection “Planet”.
FINAL CONCEPT:
Planet will use an unpredictable method to attach a level of seriousness to the beauty buying process without diminishing the element of fun. To guide, uplift and resonate with Gen – Z beauty lovers.
INDUSTRY FEEDBACK:
Esme Morris (Senior Product Manager at Revolution Beauty) – “Loved the campaign title, the consumer parts were really relevent and I particularly loved the ‘Day in the life’, and splitting it into two consumers. I really liked the idea of using an unpredictable method, and the bubble visuals is definitely something our consumer will love. The photography was great, and it was interesting that you looked at the longevity of the campaign.”
Jenny Fraser – (Global Head of Product & Brand) – “The visual merchandising looked amazing, the creative concept was consistent throughout everything. I loved how you didn’t diminish the element of fun.”
Rebecca Howard (Senior Brand Manager) – “I can’t believe you created a Youtube film for us it looks amazing, it was great that you focused on Youtube as this is a platform that we have neglected slightly. The visual merchandising was also very eye-catching.”
Attached below is the final presentation which we presented to the live client. As well as a promotional video which we created as part of the integrated marketing campaign, to use across social media platforms including their Youtube channel.